Discover the latest luggage to become the elite traveler's choice

In a shift away from designer logos, aluminum suitcases have emerged as the latest symbol of quiet luxury, with prices ranging from $400 to $1,430. As travelers opt for understated elegance, this marks a significant transformation in how affluent travelers showcase their status at airports worldwide. 

Market research firm Technavio projects the aluminum suitcase market will expand by $310.1 million between 2023 and 2028. According to the Technavio report, "the increasing preference for lightweight and durable luggage, coupled with the growing trend of frequent flyer programs, is driving market demand. "

The trend marks a departure from the early 2000s, when celebrities displayed monogrammed Louis Vuitton luggage, paired with Von Dutch trucker hats and Juicy Couture tracksuits. German manufacturer Rimowa, established over 100 years ago, leads the market with its Cabin model at $1,430. The company introduced its aluminum design in 1950, drawing inspiration from the world's first all-metal aircraft.

Celebrity travelers Zendaya, Chris Pine, and Martha Stewart have been photographed with these metallic cases. The aluminum exterior develops dents more easily than standard plastic shells, a characteristic that appeals to luxury travelers.

Social media has amplified the trend's reach. One TikTok user documented Rimowa suitcases on airport conveyor belts, noting, "I love watching Rimowa suitcases get obliterated just like everyone else's peasant suitcases." A top comment reads, "Rimowa owners love the dings. It's only commoners that care about their suitcase condition."

Comedian Brian Park's social media parody captures a "Guy with an aluminum Rimowa suitcase" as someone familiar with Mexico City's Condesa and Roma neighborhoods, reflecting the product's association with international travel.

Luggage maker Away entered the market in 2018 with its aluminum collection. "We like to think of the marks as souvenirs from your travels—they show the world where you've been," the company posted on Twitter. Their Aluminum Edition costs $625, while their standard Carry-On starts at $275.

Newcomer MVST Select has gained attention on TikTok for its aluminum suitcase priced under $400. Television personality Bethenny Frankel has expressed a preference for it over Rimowa models.

Some travelers personalize their cases with decorative stickers, prompting Rimowa to sell official luggage stickers for $10. This customization adds personality to the minimalist design while maintaining brand association.

Travel industry analysts report the trend reflects changing luxury consumer preferences, as buyers prioritize durability and subtle quality markers over visible branding. The combination of functionality and refined design has established aluminum suitcases as a distinctive choice for frequent travelers.