Today: December 05, 2024
Today: December 05, 2024

Oscar Mayer

Business|Economy|Food

Lunchables were a smashing success. Now they’re in crisis

Lunchables were a smashing success. Now they’re in crisis

Lunchables were a smashing success. Now they’re in crisis
Health|WrittenByLAPost

How Lunchables Found Their Way Onto School Lunch Trays

The pre-packaged Lunchables, critiqued as promoting highly processed junk food to kids, have become a staple for many students during school lunch. Their journey onto cafeteria trays stems from savvy marketing, industry lobbying, and financial pressures facing school districts. Synonymous with pre-made convenience foods, Lunchables exploded in popularity after launching in 1988 as a way for Oscar Mayer to market sliced meat and cheese. They gained devotees for letting children assemble their own mini meals. But nutrition advocates decried Lunchables’ lack of whole ingredients. A typical lunch kit pairs cracker sandwiches, cheese slices, deli meat, and candy – adding up

How Lunchables Found Their Way Onto School Lunch Trays

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