The proliferation of dating apps and social media has entirely transformed the quest for love in the 21st century. With a tap you can access seemingly endless romantic possibilities tailored to your every preference. But beware – having too many options can backfire for the lonely heart. Enter the rise of “relationshopping” – the habit of endlessly swiping through potential matches like items in a catalog, seeking the ideal romantic product. This mentality causes singles to constantly wonder if someone better awaits in their queue of virtual admirers. According to dating coaches, the assumption that a perfect soulmate exists perpetually