Today: November 03, 2024
Today: November 03, 2024

Strategy

News|Science

Messages can trigger the opposite of their desired effect − but you can avoid communication that backfires

Research reveals lots of reasons why well-meaning attempts to inform, persuade or correct misinformation go awry. It also identifies ways to avoid these communication backfires.

Messages can trigger the opposite of their desired effect − but you can avoid communication that backfires
Business|Economy|News|US

Target joins crowd of big US retailers seeking store expansion

Opening new stores is back in style - at some U.S. retail chains.

Target joins crowd of big US retailers seeking store expansion

Follow