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In a new dating trend, people are observed to be getting into a romantic relationship during the cold months of the year, particularly starting from the beginning of October. These relationships could last till the end of Valentine’s Day season in February. This winter season triggered dating trend is called cuffing season. Scientists reckon our caveman brains and hormones might be behind this whole winter dating craze.
The term cuffing itself is a metaphor that refers to the need to be attached to someone for a specific period of time.
Dating apps report spikes in new profiles and messaging activity during autumn. Bumble numbers went through the roof last fall - they got way more sign-ups than in summer. Hinge also saw a similar pattern on its platform during the fall season last year.
Cuddling up was a necessary strategy employed by our ancestors so as not to die in winters. Cuffing up could be a continuation of that ancestral trend seeping into us. We could be following our ancestral instincts to seek warmth and comfort during winter.
Psychologists suggest the desire for physical touch may intensify during colder months. When a person is touched with affection it lowers the cortisol levels for both the people who are involved in touching. For the unversed, cortisol levels are associated with high blood pressure and irritability. Gestures such as hugging or touching also increase the oxytocin levels which is the hormone that is associated with bonding and leaving humans in a happy mood.
Increased social gatherings around winter holidays may also contribute to cuffing season by providing more opportunities to meet potential partners.
While some embrace cuffing season, experts caution about potential emotional risks.
It's important to communicate expectations clearly. Be honest about whether you're seeking a short-term winter companion or open to a longer-term relationship.
As cuffing season approaches, researchers continue to explore the interplay of biology, psychology, and cultural factors shaping this annual dating phenomenon.
