Today: July 15, 2024
Today: July 15, 2024

NBA finalizes $76 billion broadcasting deal with Disney, Amazon, Comcast, the Athletic reports

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The NBA logo is displayed as people pass by the NBA Store in New York
July 10, 2024
Reuters

(Reuters) -The National Basketball Association has finalized a $76 billion deal that will make Comcast's NBCUniversal and Amazon.com's Amazon Prime Video new partners, and it will maintain Disney's ESPN as the home of the NBA finals, the Athletic reported on Wednesday, citing sources. The deal will extend for 11 seasons, the report said, citing executives with direct knowledge of the deals. The new agreement, which is more than three times the current deal, comes as sports become a powerful draw for media companies trying to expand premium viewership.

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